Advertising Policy

Tirto.id has policy guidelines for advertisers that comply with legal regulations and cyber media guidelines.

This Advertising Policy is designed to regulate several matters related to the display of ads on tirto.id. This policy covers advertising products such as banners, logo placement and labels, sponsored content ads, paid collaborations, and other matters originating from clients or third parties.

We will manage everything related to these requests, including how ads are displayed or removed. tirto.id reserves the right to determine the interpretation and implementation of policies and other issues related to advertising. tirto.id may also change this policy at any time without notice.

Tirto.id has the authority to determine the types of ads to be accepted and displayed. Furthermore, the display of advertisements does not constitute tirto.id’s endorsement of the advertised products and/or services, nor does it constitute an endorsement of the producers, distributors, or other third parties, in this case tirto.id’s clients.

In setting this advertising policy, tirto.id also considers Law Number 40 of 1999 concerning the Press and Cyber ​​Media Guidelines. Regarding this advertising product, Tirto does not permit the display of the following categories:

  • Advertisements that result in lowering the dignity of a religion and/or disrupting harmony between religious communities, and are contrary to the public’s sense of morality;
  • Alcoholic beverages, narcotics, psychotropics and other additives in accordance with the provisions of applicable laws and regulations;
  • Demonstration of forms of smoking and/or use of cigarettes.


Collaborative Content

To serve paid content coverage, our content team is also open to collaboration. However, we have Standard Operating Procedures (SOPs) that we will continue to enforce.

We are open to creating “paid” collaborative content with external parties: brands, government, civil society (campuses/universities, NGOs, foundations, or communities and other organizations).

Content collaboration can be in the form of coverage programs with outputs (articles, photos, videos, infographics, or other products as agreed).

Collaboration must still consider regulations (Press Law, Broadcasting Law and Cyber ​​Media Guidelines ).

To include information on paid collaborative content, we use the “Collaborative Coverage” ads label on the website and the hashtag #CollaborativeLiputan on social media. This paid collaborative content can be aired on several of our programs: Miroso, Misbar, Mozaik, Side Job, Insider, Diajeng, Expose and Cek Data.

This collaborative coverage must be agreed upon in the newsroom and take into account the interests of the editorial team.

The production process will be handled by the editorial team or another team dedicated to the program.

For paid collaboration coverage, price or fee negotiations are the responsibility of the sales/marketing team and are discussed with the editorial team or other designated production team members for the program.

Any other matters not covered by this SOP will be discussed in a team meeting.

Service Media

As a media company, tirto.id also provides various advertising services to clients. This media service kitchen belongs to the sales and marketing team which involves teams from other desks when needed. Tirto’s media service product services include content in the form of articles, full-page and square infographics , then photos and videos.

These media service products appear on the tirto website, social media (Facebook, Twitter, Instagram, TikTok), and the tirto.id YouTube Channel. For services in the form of articles produced by the team and published on the website, the author label is “Media Service Team”. Meanwhile, promotions on social media are given the hashtag #Jeda in the caption or wording . Meanwhile, full-page and/or square

infographic content services that will be published on social media or websites will be given the hashtag #Jeda or the Jeda label on the content. Next is the service for creating video and photo advertising content. When videos and photos appear on social media, we will mark the brand logo or product logo of the client or the hashtag #Jeda in the caption on social media. As for the placement service for Press Releases from clients will also still be handled by the Media Service Team. This press release article will be labeled “Info Kini” on the website page. While the hashtag #InfoKini for captions on social media. For the position of the ads label on the Press Release Placement content is in the bottom left corner. Meanwhile, to promote on social media, you must choose one, in the caption or in the article. For this product release, it can be directly uploaded or can also be edited. If there is still something unclear, for further information about advertising policies on tirto.id, please contact: Tirto.id advertising contact Phone number: +62-21-27876956 Email: sales@tirto.id

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